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Snyders - Lance

Company Description
Snyder's - Lance is the company formed from the merger of Lance, Inc and Snyder's of Hanover in July 2010.

The merger was announced in July 2010 and completed in December of 2010. Brands of Snyder's - Lance include Snyder’s of Hanover (pretzels), Lance (Sandwich crackers), Cape Cod (Kettle cooked potato chips), Pretzel Crisps (Pretzel crackers), Krunchers! (Extra thick Kettle cooked potato chips), Tom's (extruded Snacks), Grande (Tortilla Chips), Archway (biscuits), Eat Smart Naturals (Veggie chips and popped snacks), Stella D'oro (biscuits), Jays (Potato Chips), O-Ke-Doke (popcorn) and Padrinos (Tortilla chips)

Snyder's - Lance is the second largest savory snack manufacturer in the United States

In March 2018, Snyder's-Lance was acquired by the Campbell Soup Company.
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Campbell Soup Company's facility in Columbus, Georgia (Courtesy: Google Maps)
January 20, 2021
Campbell to shutter Georgia snacks facility
Campbell Soup Co. has announced plans to close its manufacturing facility in Columbus by the spring of 2022. Campbell Soup employs 326 at the facility, which makes candy, crackers, cookies, nuts and bars.
About a quarter of the workers at the Cape Cod Potato Chips facility in Hyannis, Massachusetts were laid off as two of the three production lines are shut down.
September 18, 2018
Over 20 jobs and 12 old kettle fryers out at Cape Cod Potato Chips as Campbell Soup looks for cost savings
About a quarter of the workers at the Cape Cod Potato Chips facility in Hyannis, Massachusetts were laid off as two of the three production lines are shut down.
After the completion of the Snyder's-Lance acquisition announced today, an estimated 47% of Campbell's sales comes from snacks, versus only 26% from soup.
March 26, 2018
Today's completion of Snyder's-Lance acquisition makes Campbell a snack company
Campbell Soup Company (NYSE:CPB) today announced it has completed the acquisition of Snyder’s-Lance, Inc.. The acquisition increases the contribution of snack sales to almost half the total sales
From the archive
The acquisition of Snyder's - Lance will enable Campbell's to expand its portfolio of leading snacking brands.
December 18, 2017
Campbell to Acquire Snyder’s-Lance, Inc. to Expand in Snack Category
Campbell Soup Company and Snyder’s-Lance today announced that the companies have entered into an agreement for Campbell to acquire Snyder’s-Lance for $50.00 per share in an all-cash transaction.
From the archive

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This content was last updated on September 14, 2025

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